Medspa
5+
locations from $0, each doing $300K+
One client: a medspa from $0 to 5+ locations doing $300K+ each.
One client, never named
By Joshua Valentin, who managed $50M+ in ad spend
How to get more clients for your service business without waiting on referrals.
Take the free 3-question quiz. You’ll see which step is holding you back and the move to make today.
About a minute. Your result shows right on the page.
Free · 3 questions
Find the step you’re stuck on.
The 3-question quiz needs JavaScript. Here are the four places the path to clients stalls. Pick the one that sounds like you.
I can’t say my offer in one clear line yet, or my contacts are scattered all over.
Your step: the Prereq. Your offer and your list come first. Today, write one sentence that says who your service helps, the outcome, and the price.
Plenty of people know me and what I do, but almost nobody asks to work with me.
Your step: Step 0 and Step 1. People know your work, but it isn’t turning into clients. Today, message up to five people who already know your work, and offer them one short, useful thing.
Conversations start, but they rarely turn into a booked call.
Your step: Step 2, DM to booked call. Your conversations stop before the call. Today, list every open conversation and write one next action for each.
I get on calls, but too many end with “let me think about it.”
Your step: Step 3, the close call. Your calls end without a decision. Today, write down what your last three callers said, in their words, next to what you offered.
What people say about working with me.
“Joshua is truly a rockstar at viral content strategy, user acquisition, and marketing.”
Kris O.
“He's helped me implement strategies that are practical and has held me accountable.”
Jared S.
“I recently had the opportunity to work closely with him on some copy and offer structuring and it was incredibly valuable.”
Tom M.
- $50M+
- I’ve managed $50M+ in ad spend.
- 10 years
- I’ve been doing marketing for the last 10 years or so.
- 7 days
- Free to start in the community. Then $7/month at launch.
Find your path
Three ways to start
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Free · Newsletter
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My free newsletter. Read along while you decide on your next step.
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Skool community · 7 days free
Social Money Models on Skool
My client-getting system for service businesses, in order: your offer, your outreach, booked calls and the close, then scaling. Once a month, watch me run it live on my own client work.
$7/month at launchStart your free week -
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Free · About a minute
Find the step where your path to clients stalls
Three questions. Then one move you can make today.
- Your step. Your offer, your outreach, booked calls or the close: where you’re stuck.
- Why it stalls there, in plain words, using your own answers.
- One free first move from the system, to do today.
Your result shows on the page. Your email joins Social/Money, my free newsletter.
Client work
What this process did for my clients
These are results from my client work, using the same process I teach in the community. The community is new, so there are no member results yet.
Fitness gym
$25K to $55K
a month, in 9 months
In my client work, a fitness gym went from $25K a month to $55K a month in 9 months by restructuring the offer.
The lever: the offer
Close
Same afternoon
offer, script and close
In my client work: the offer, the script and the close, all on the same afternoon.
Partners and pricing stay private
AI education
$40K
a month
In my client work, an AI education business now doing $40K a month.
Unnamed client
About
I’m Joshua.
Social Money Models is for founders, creators and niche agencies working toward a repeatable path from conversations to calls to clients.
I’ve managed $50M+ in ad spend. I’ll help you apply my client-getting system, with personal feedback on your work.
My aim: help you know what to do next, get it done, and improve it.
Start with the 7 day Quick Start. Then $7/month at launch. Price will increase as members join and resources are added.
Before you start
Fair questions
Start your growth today7 days free, then $7/month at launch. Cancel anytime.
- Will this get me clients?
- Nobody can promise what other people do, and I won’t. The community teaches the system in order, so you always know the next step and do the work yourself.
- Is it a lot of work?
- It’s self paced. The Quick Start gives you one task a day for 7 days, about 30 minutes each. Every day opens as soon as you join, and each one says what to do, why it comes first, and when you’re done.
- I get most of my clients from referrals. Is this for me?
- Yes, if you want more than referrals. Referrals are great. They’re just hard to plan around. The system gives you steps you run yourself, starting with your offer and your outreach.
- I’ve tried courses and tactics before. What’s different?
- You work one step at a time, in order. The quiz shows the step you’re stuck on, and the Quick Start gives you one task a day. Once a month you can also watch me run the same system live on my own client work.
- What does personal feedback mean at $7?
- I reply to your posts in the community. Written, in public, with no set turnaround. Deeper, private help is available inside the community.
- What does it cost?
- 7 days free, then $7/month at launch, or $42/year. Cancel anytime. The price goes up as members join, and you keep the rate you joined at while you stay subscribed.
- What happens to my email?
- Your quiz result shows right away. Your email joins Social/Money, my free newsletter on Substack. Unsubscribe anytime.
Your step: the Prereq
Your offer and your list come first.
You said you want . On a normal week you . And the honest part: .
It’s one step, not your whole business. Start there.
Why it stalls here
Why it stalls here
Everything later runs on the offer and the list. If you can’t say who you help, what they get and the price in one line, every message has to explain it from scratch. And when your contacts live in five places, you never know who to talk to first.
What moves it
What moves it
Get the offer into one sentence. Put the people you can reasonably contact into one list. Then build one useful free resource to offer them.
Your first move
Write your offer in one line
Free, from Day 1 of the Quick Start. The Quick Start walks you through the offer, the list and the lead magnet in Days 1 to 3.
Quick Start · Day 1
The offer in one line
Write one sentence that says who your service helps, the outcome, and the price.
Why this first: People need to understand what you do before they can decide whether it matters to them.
The steps
- Write the name of the service you currently sell.
- Name one specific kind of person who buys it.
- Write the outcome that person wants in their own words.
- Add your current price or the basis for a quote.
- Cut any words from the sentence that you would not say aloud.
Fill in
I help specific person clear outcome through your service for price or clear quote basis.
Use the actual price you charge. If the job varies, state what determines the price.
Done when: One completed offer sentence is saved in your working document.
Start your growth today
The Quick Start is in the community. 7 days free, then $7/month at launch.
Your step: Step 0 and Step 1
People know your work, but it isn’t turning into clients.
You said you want . On a normal week you . And the honest part: .
It’s one step, not your whole business. Start there.
Why it stalls here
Why it stalls here
Knowing you isn’t the same as being asked. Most of the people who’ve seen your work don’t know you’re taking clients, or what to ask you for. More posting alone can’t fix that.
What moves it
What moves it
Step 0: message the people who already know you, one at a time, with something useful. Step 1: tell your wider audience who you help, and offer the same thing.
Your first move
Message up to five people who know your work
Free, from Day 4 of the Quick Start. Days 3 to 5 cover the free resource, the full Step 0 message and the Step 1 announcement.
Quick Start · Day 4
The Step 0 reactivation message
Offer something useful, personally, to people who already know your work.
Why this first: A useful message can reopen a conversation that went quiet.
The steps
- Pick up to five past customers, old leads or warm contacts.
- Pick one short, useful thing you already have, like a checklist, a guide or a post you wrote. Nothing yet? Build it first with Day 3 of the Quick Start, then send.
- Replace the gaps with details from the real relationship.
- Send each message individually through the existing channel.
- Record the send date beside each name.
Copy and send
Hi name, I was thinking about our work on real context. I put together a short format to help buyer small task. Thought it might be useful for you. Would you like me to send it?
The opening refers to something true. No booking link or pitch attached.
Done when: Your first group has received the personalized messages.
Start your growth today
The Quick Start is in the community. 7 days free, then $7/month at launch.
Your step: Step 2, DM to booked call
Your conversations stop before the call.
You said you want . On a normal week you . And the honest part: .
It’s one step, not your whole business. Start there.
Why it stalls here
Why it stalls here
The conversation has nowhere to go. You answer their question, they say thanks, and it ends. Nobody is keeping track, so the next message never gets sent.
What moves it
What moves it
Track every conversation, answer with one good question, and know the next action for each person. Then make the move to a call once you know they need it.
Your first move
Answer every open conversation
Free, from Day 6 of the Quick Start. Step 2, DM to booked call, covers the move to the call. It’s Coming Soon: I’m building it now, and it opens to paying members.
Quick Start · Day 6
Track replies and answer the first responses
Record what happened and give each reply a useful first response.
Why this first: A request can disappear in a busy inbox if you do not record it.
The steps
- List every open conversation in one sheet.
- Record each reply against the correct person.
- Answer each one using the reply under Copy and send.
- Record the next action for each open conversation.
Copy and send
Thanks for explaining. It sounds like brief, accurate reflection. Which part is hardest to work out right now?
Ask one question at a time. Let the answer guide your next reply.
Done when: One dated tracker update records all replies and responses so far, or records zero replies.
Start your growth today
The Quick Start is in the community. 7 days free, then $7/month at launch.
Your step: Step 3, the close call
Your calls end without a decision.
You said you want . On a normal week you . And the honest part: .
It’s one step, not your whole business. Start there.
Why it stalls here
Why it stalls here
The call is doing work the offer should have done. If what they told you and what you offered don’t match, or the price arrives as a surprise, “let me think about it” is the polite way out.
What moves it
What moves it
Go in knowing their problem in their words, with an offer that answers it and a real price. Then help the person decide whether your service fits.
Your first move
Review your last three calls
Free, and not a Quick Start lesson: the Quick Start doesn’t teach calls. In the trial, start with Day 1, the offer in one line, since the call is often doing the offer’s work.
Do this today
Your last three calls
Write down what each person said, in their words, next to what you offered.
Why this first: Their words show what they care about and what needs explaining.
The steps
- Pick your last three sales calls.
- For each, write the problem they described, in their words.
- Write the offer and the price you gave them.
- Mark where the two don’t match.
- Save one question you want help with next.
Fill in, once per call
They said: their problem, in their words.
I offered: your offer and price.
The gap: what didn’t match.
Keep the record factual.
Done when: All three calls are written down, with one question for next time.
Start your growth today
The Quick Start is in the community. 7 days free, then $7/month at launch.
The system, in order
Where your step fits
- P
Prereq
Your offer, your list and one free lead magnet.
You are hereBasics in the Quick Start - 0
Step 0, database reactivation
Message the people who already know you, one at a time.
You are hereOpen in the trial - 1
Step 1, announcement launch
Tell your wider audience who you help, and offer something useful.
You are hereOpen in the trial - 2
Step 2, DM to booked call
Move a real conversation to a booked call.
You are hereComing soon for members - 3
Step 3, the close call
Help the person decide whether your service fits.
You are hereComing soon for members - S
Scale
Ads and content, once closes come in.
You are hereComing soon for members
Next
Start with the Quick Start
Start the 7-day free trial of Social Money Models. The 7 day Quick Start opens when you join. Step 2, Step 3 and Scale open to paying members as I add them.
Start your 7-day free trial
7 days free, then $7/month at launch. Cancel anytime.
Not ready yet? Read Social/Money free on Substack
From my client work: a medspa from $0 to 5+ locations doing $300K+ each.
Joshua Valentin. I’ve managed $50M+ in ad spend.